Colorado Active Lifestyle Companies, eTown, and The String Cheese Incident Rally to Help Rebuild Colorado’s Trails

Colorado Active Lifestyle Companies, eTown, and The String Cheese Incident Rally to Help Rebuild Colorado’s Trails




October 27, 2013 – Boulder, CO– On Saturday night the outdoor and active lifestyle industries, guided by ActiveBoulder, joined together for an exclusive concert by The String Cheese Incident at historic eTown Hall to benefit flood relief.  Well before the concert doors even opened, the Rock the Trails! event had raised over $100,000 to directly support the rebuilding of Colorado trail systems and other outdoor recreation areas damaged by the September 2013 floods.


“There is no more fitting industry community than ours to step up to help rebuild our beloved trails,” said GoLite’s co-founder and event co-chair Kim Coupounas. “We see this as just the beginning of the good work our companies can do together to help the outdoor recreation areas recover from this disaster. These trails help our businesses thrive. ActiveBoulder is very grateful to The String Cheese Incident, eTown, REI, and all of the contributors to this effort for making the event possible and for a strong start to the Fund to Restore Colorado Trails, Waterways, and Parks.”


Rock the Trails!hosted guests United States Senator Mark Udall, Outdoor Industry Association President Frank Hugelmeyer, and Boulder Mayor Matthew Applebaum, among other leaders. "We see ourselves with an opportunity on the heels of [the flood]. I am really excited to work with you all and to work with the community here at Rock the Trails!," stated U.S. Senator Mark Udall. "We are going to use what happened as a way to rebuild better, stronger and for the long term.  We know how to come together and this is an evening that represents that."


A world famous band, and Colorado natives, The String Cheese Incident donated their time and effort for this great cause. Each member of the band came out and personally thanked donors at the Rock the Trails! benefit event. The String Cheese Incident is also posting the concert on, where fans can download the recording with a donation starting at $9.99 that will go directly towards flood relief.


The event’s major contributors included: REI, Vision Ridge, Bryan Cave, GoLite, New Belgium, Big Fish Media, SkirtSports, Patagonia, The North Face, GrafX Group, Bobbie Turner Photography, HMS Premier Events, Brook Hopper Consulting, Dynafit, Integris, Keen, EKS&H, Sea to Summit, The Daily Camera, and Osprey. 


Event hosts were eTown, Madison House, ActiveBoulder, Outdoor Industry Association, Volunteers for Outdoor Colorado, and The Boulder Chamber. Event Co-Chairs were Kim Coupounas of GoLite, Chris Hazlitt of Bryan Cave, Chelsea Lawson of Big Fish Media, and Nicole DeBoom of Skirt Sports.


Colorado’s flood-damaged outdoor recreation areas will take years and enormous resources to restore. The Rock the Trails! event was just the start of ActiveBoulder’s involvement with restoration of Colorado’s outdoor recreational areas.  Donations to The Fund to Restore Colorado Trails, Waterways, and Parks can be made through Volunteers for Outdoor Colorado at Please indicate that the donation is for this Fund. Grants from the Fund will go directly to help restore Colorado’s flood-damaged outdoor recreation spaces. The first grants from the Fund immediately following the Rock the Trails! event are going to support Wildlands Restoration Volunteers and Cal-Wood Education Center in Jamestown Colorado. VOC also accepts credit card donations. Donors can call the VOC number at 303-715-1010 to make a tax-deductible contribution.


The Fund to Restore Colorado Trails, Waterway, and Parksis a donor advised fund hosted by Volunteers for Outdoor Colorado, a 501(c)(3) organization. Grants from this fund will go directly to help restore Colorado’s flood-damaged outdoor recreation spaces.


ActiveBoulderis an industry association and advocacy group that promotes the growth and success of the outdoor, fitness, and sporting goods industries in Boulder County through advocacy, community, and service.Founded in 2005 and recently reformed, ActiveBoulder provides support by advocating for industry causes, creating platforms for networking, and supporting volunteer service opportunities that directly impact the health and vibrancy of our industries’ companies.


Volunteers for Outdoor Colorado (VOC)is a 501(c)(3) nonprofit organization dedicated to motivating and enabling people to become active stewards of Colorado’s natural resources. Founded in 1984, VOC is a nationally recognized leader in outdoor stewardship volunteerism, having helped more than 92,000 people of all ages get involved in and become inspired to care for Colorado’s outdoors.


Cal-Wood Education Centeris a 501(c)(3) non-profit organization that offers a unique outdoor educational experience to youth and adults in a manner that will carry on the vision of Roger and Oral Calvert. To this end Cal-Wood’s goals are: (1) to help all who come to Cal-Wood develop a greater appreciation for the natural world; (2) to offer environmental education to those who would not otherwise experience it; and (3) to provide unique educational opportunities in a special mountain setting.


Wildlands Restoration Volunteersis a 501(c)(3) non-profit organization that provides an opportunity for people to come together, learn about the natural environment, and take direct action to restore and care for the land. Their mission is to foster a community spirit of shared responsibility for the ecological stewardship and restoration of public and protected lands. WRV engages thousands of volunteers in over sixty land stewardship projects each year, completing a wide variety of high priority habitat restoration and conservation work throughout Colorado and southern Wyoming.


ActiveBoulder Organizing Committee

Chris Hazlitt, Bryan Cave LLP

Kim Coupounas, GoLite

Nicole DeBoom, Skirt Sports

Chelsea Lawson, Big Fish Media Group

Clif Harald, Boulder Chamber

Ed Self, Wildlands Restoration Volunteers

Mike Lewis, ZEAL Optics

Jamie Starr, Spyder

Shelley Dunbar, Sea to Summit

Charlie Cooper, Leisure Trends

Rob Linde, Eldora

Gary Gomulinski, Vectra Bank

Megan Mulligan, SNEWS

Kate Rau, Colorado High School Cycling League

Chris Sword, Salewa

Lucas Hartley, University of Colorado Outdoor Club

Beverly Gholson, GoLite



Frank Hugelmeyer, Outdoor Industry Association

John Tayer, Boulder Chamber of Commerce

Lynn Guissinger, Catalyst Communications, Inc.

Ed Self, Wildlands Restoration Volunteers

Jennelle Freeston, City of Boulder Open Space and Mountain Parks

Kristin Weinberger, City of Boulder Open Space and Mountain Parks