Rock The Trails Event

On Saturday October 26th, 2013 the outdoor and active lifestyle industries, guided by Active Boulder, joined together for an exclusive concert by The String Cheese Incident

(link to at historic eTown Hall to benefit flood relief.  Well before the concert doors even opened, the Rock the Trails! event had raised over $100,000 to directly support the rebuilding of Colorado trail systems and other outdoor recreation areas damaged by the September 2013 floods (link to


“There is no more fitting industry community than ours to step up to help rebuild our beloved trails,” said GoLite’s co-founder and event co-chair Kim Coupounas. “We see this as just the beginning of the good work our companies can do together to help the outdoor recreation areas recover from this disaster. These trails help our businesses thrive. Active Boulder is very grateful to The String Cheese Incident, eTown, REI, and all of the contributors to this effort for making the event possible and for a strong start to the Fund to Restore Colorado Trails, Waterways, and Parks.”


Rock the Trails!hosted guests United States Senator Mark Udall, Outdoor Industry Association President Frank Hugelmeyer, and Boulder Mayor Matthew Applebaum, among other leaders. "We see ourselves with an opportunity on the heels of [the flood]. I am really excited to work with you all and to work with the community here at Rock the Trails!," stated U.S. Senator Mark Udall. "We are going to use what happened as a way to rebuild better, stronger and for the long term.  We know how to come together and this is an evening that represents that."

A world famous band, and Colorado natives, The String Cheese Incident donated their time and effort for this great cause. Each member of the band came out and personally thanked donors at the Rock the Trails! benefit event. The String Cheese Incident is also posting the concert on, where fans can download the recording with a donation starting at $9.99 that will go directly towards flood relief.


The event’s major contributors included: REI, Vision Ridge, Bryan Cave, GoLite, New Belgium, Big Fish Media, SkirtSports, Patagonia, The North Face, GrafX Group, Bobbie Turner Photography, HMS Premier Events, Brook Hopper Consulting, Dynafit, Integris, Keen, EKS&H, Sea to Summit, The Daily Camera, and Osprey. 


Event hosts were eTown, Madison House, Active Boulder, Outdoor Industry Association, Volunteers for Outdoor Colorado, and The Boulder Chamber.